Alfa wants 13% sales boost in Germany

Frankfurt. Alfa Romeo wants to boost German unit sales 13 percent this year.

To reach the 16,000-unit goal, Alfa Romeo has to sell all its stock vehicles, said Kirsten Roennau, head of Alfa Romeo in Germany.

"We are making good progress here," she said in an interview. "We have sold 1,200 stock vehicles since the middle of 2004."

In addition, she thinks the new Brera sports coupe and the new Alfa Romeo 159 "will definitely help us make a few conquests" in the premium segment when they reach the market in September.

Alfa CEO Karl-Heinz Kalbfell, who left Rolls-Royce to join the carmaker in January, is playing a major part in reviving the brand. "Mr. Kalbfell's engagement secures and confirms Alfa Romeo's progress," Roennau said. "He will definitely push the brand."

Roennau also expects help from Ulrich Thum, who will start his new job as European sales and marketing director for Alfa Romeo on May 1. He will be based at the brand's headquarters in Turin.

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