Honda's 2010 aim: sell 100,000 units in Germany

Offenbach, Germany. Honda is pushing to increase sales by increasing its dealer numbers in Germany. The Japanese brand wants to raise new-car sales per dealer 33.3 percent, and grow its dealer network by 37.6 percent.

Honda Motor North Europe boss Hideo Tanaka has named 15 target towns in Germany for new dealerships. "We will find a further 80 sales partners, to reach 350 locations by the end of 2005," he said.

Honda's top 15 target towns in Germany are: Bochum, Bonn, Braunschweig, Detmold, Giessen, Gross-Gerau, Heidelberg, Heilbronn, Ingolstadt, Koblenz, Landshut, Ludwigshafen, Ravensburg, Reutlingen and Zwickau.

Honda sold 37,000 cars in Germany last year, an average of 150 per dealer. Tanaka has raised the per-dealer target to an average of 200 cars in 2005. He said he expects it to be even higher in the future.

"We expect 42,000 new registrations in Germany in 2005, and this should increase to 70,000 units by 2008," he said. "In 2010, we should manage to sell 100,000 units."

The manufacturer's subsidiary, Honda Bank, will offer financing schemes to help dealers achieve their targets. Honda also is introducing a new diesel engine for its CR-V SUV and FR-V medium minivan. In addition, the new Civic lower-medium model debuts at the IAA in Frankfurt in September and Honda is also set to unveil the successor to the Legend large-segment sedan in early 2006.

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