Cadillac Europe, a division of Kroymans, opened its fifth Cadillac Experience Center at Breukelen in the Netherlands. At least another 10 centers should be opened by the end of the year.
Kroymans, who are General Motors' exclusive distributor in Europe of the two GM luxury brands, plan to open a total of 35 centers by 2007.
Kroymans also is pushing the expansion of the rest of its dealer network. The Dutch importer currently cooperates with 105 sales partners in Europe.
"By the end of the year the number should increase to 175 and by the end of 2006 it should already be 200," Gerard A. Jansen, chief operating officer at Cadillac Europe, said at the opening ceremony of the Breukelen showpiece center.
Kroymans' plan is to sell a wide range of car brands in Europe. Currently the Dutch company is in the process of applying for the exclusive sales rights for the Hummer brand in Europe. The group also is trying to obtain the sales rights for Ford's premium brands Jaguar and Land Rover in Austria.
However, the corporation's biggest hopes are for Cadillac and Corvette. Kroymans has a 2005 sales target of 4,000 Cadillacs (2004 sales: around 2,160 vehicles) and between 1,500 and 2,000 Corvettes (2004: 800 units).
"By the end of 2007 we will be able to offer a diesel version for each Cadillac model series, except for the XLR roadster," Jansen promises.
To increase the attractiveness of the products, the group has lowered sales prices by between 10 and 15 percent. "We want to pass on to our customers the price advantages resulting from exchange-rate gains."