Quelle tries 'all-inclusive' leases

Fuerth, Germany. Quelle no longer will take part "in the discount battles in the car market," said Heiko Eich of KarstadtQuelle Mobil Service GmbH, a Nuremberg-based mail order giant.

But it won't get out of the car business completely.

Starting Feb. 1, Quelle will offer what it calls "all-inclusive" three-year leases. A monthly fee covers everything except road tax and fuel costs.

According to Quelle's calculations, a customer with average insurance rating will pay about 480 euros a month for a BMW 1 series model. A Focus C-Max can be leased for 354 euros a month.

The monthly rate includes delivery of the vehicle, all service checks and wear-and-tear repairs, winter tires (including tire changes and storage), a three-year guarantee, breakdown coverage and comprehensive insurance. The lease payment varies depending on the customer's insurance rating.

Beside the 1 series and the C-Max, Quelle is offering the deal on the Ford Galaxy and the Rover 25.

After three years the customer can either buy the car, the price is set to the vehicle's residual value, or exchange it for a different vehicle.

In 2003, Quelle launched an online shop for new and never-driven cars offering discounts of up to 22 percent over list price.

Said company spokesman Erich Jeske: "We want to get rid of the bargain provider image."

Tags: Retail

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