Kroymans wants exclusive deal to sell Fiats and Lancias in Benelux countries

Detroit. Kroymans is in negotiations to take over the exclusive rights to sell Fiat brands Alfa Romeo, Fiat, Lancia and Fiat Transporter in Belgium, Holland and Luxembourg.

"Maybe our negotiations with Fiat will come to a positive end in January, or before the Geneva auto show in March at the latest," said Ton van Soest, the CEO of the Dutch importer.

In an interview with Automobilwoche at the Detroit auto show, van Soest said that Kroymans is, initially, discussing the Netherlands.

"The Benelux countries, however, would be the next obvious target. Maybe we will even take over more. We are hoping that Fiat will show a lot of commitment," van Soest said.

Fiat is said to also want to outsource its sales organizations in Austria, Switzerland and other European markets.

Germany, France, Great Britain and Spain, however, will continue to be under the direct control of the Italian automaker for the time being.

Fiat Group boss Sergio Marchionne, in Detroit for the auto show and for a meeting with General Motors, declined comment.

Fiat is looking to reduce its dependence on the Italian market and needs a more effective sales network throughout Europe. Fiat creditor banks also are stepping up pressure on the automaker to restructure its oprations. The sale of subsidiaries helps reduce debts.

Kroymans plans to strictly separate the Fiat and Alfa Romeo brands. Said van Soest: "This is absolutely necessary to successfully manage the business."

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