BMW pushes sales with discounts

Big incentives offered for almost all models, even for the new 1 series

Munich. The slow German car market is forcing premium car maker BMW to take more and more expensive measures to push sales.

The Bavarian manufacturer is supporting its sales partners with special bonuses and leasing campaigns for almost all model series. The bonuses can be passed on to the customers without making any deductions.

A chart obtained by Automobilwoche shows that BMW allows a trade-in bonus of 750 euros, even for the new 1 series. BMW's incentives for the 5 series include a 1,500-euro trade-in bonus, a 1,500-euro bonus as part of a retail campaign and "special leasing" measures.

For the 7 series, BMW grants a "transfer fee for foreign brands" of 8,000 euros if a leasing contract is ended prematurely; a sales bonus of 500 euros plus trade-in bonuses of up to 4,000 euros. But the discounts are not helping. "The car stands as still as if it was made of lead," said a BMW dealer in southwestern Germany.

The X3 is the only model for which there aren't any sales incentives.

BMW is not alone. Mercedes dealers are offering discounts of up to 4,000 euros on the new A class.

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