Survey finds that dealers don't respect female customers' demands

Cologne, Germany. Women primarily expect honesty and competence from car dealers.

But their search for these qualities is unsuccessful.

That's the conclusion of the Women and Cars survey, a cooperative project between Niederrhein University and MSR Consulting Group.

More than 1,200 female drivers in Germany took part in the poll.

The survey said there also is a big difference between expectations and experience in regard to visits to the repair shop. Honesty and trustworthiness are important to women, but not even two-thirds of those questioned were satisfied in those areas.

A total of 49 percent still prefer going to authorized repair workshops, but more than a third favor independent repair shops. More than a quarter of participants choose a new shop immediately after buying their car.

In regard to the vehicles, women like vehicles that consume little fuel and offer a high level of safety.

Features such as climate control or resale value are slightly less important.

According to the survey, women act far less emotionally than men: The fantastic sound of an engine is not usually the deciding factor for buying a car.

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