VW dealers are happy with Golf incentives, but buyers still think it is too expensive

Wolfsburg, Germany. Most dealers are satisfied with Volkswagen's new sales incentives for the Golf, according to a poll of German VW dealers by Automobilwoche.

However, a recent poll by a German car magazine showed that 74 percent of respondents believe that the Golf "is still too expensive" -- a stigma the car has carried since it was introduced last November.

At the beginning of the month, VW lowered prices up to 1,000 euros for popular extras and sought after versions. For instance, a package that includes air conditioning and radio costs 750 euros instead of 1,745 euros in the entry-level Trendline version of the Golf.

Europe's largest automaker also dropped the price for Golf four-door versions by 300 euros. More than 75 percent of all Golfs VW sell are four-doors.

"The Golf's new price matrix meets dealers' demands," said Frank Lueck, managing director at the Raffay VW center in Hamburg.

Dealers in Freiburg and Koblenz also praised the modified incentives.

Before offering the latest incentives, VW was offering free air conditioning in the Golf.

Peter Maiwald, Germany sales boss for the VW brand, said, "We are convinced that we have given our dealers a good tool to push sales of the new Golf even further. During the first few days we already had news from the showrooms that it works."

Not everyone agrees. Helmut Prien, who runs showrooms in Boizenburg, about 40 miles southeast of Hamburg, said, "In view of the generally terrible market situation within the automotive industry the new sales structure for the Golf will not make a big difference.

"At the moment people have barbed wire in their pockets."

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