VW adds equipment packages on Golf

Wolfsburg, Germany. Volkswagen will give dealers details of new sales promotions for the Golf at the beginning of this week.

The 30th anniversary campaign, which offers the car with free climate control worth 1,225 euros, will conclude at the end of September.

VW insiders told Automobilwoche about three equipment packages for the Golf.

The Trendline basic version, at an unchanged basic price of 15,220 euros, will be available with a technology package. The Comfortline and Sportline versions will have more equipment.

VW is also lowering the prices for popular options for the Golf, which was launched a year ago. For example, the price for four doors, which used to cost 995 euros, will be reduced by more than 25 percent.

These new packages for the Golf are part of VW boss Bernd Pischetsrieder's strategy to pass on cost reductions in production to customers in the form of special equipment.

A price cut for the base Golf is no longer being considered. The price discussion started when Ford said it will launch the new Focus at a price of 14,375 euros. The Focus goes on sale in November.

VW sales manager Georg Flandorfer does not want to worry about the competition. He said, "We will do justice to our Volkswagen name with the new, attractive equipment packages."

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