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Citroen aims to boost German market share

Paris/Cologne. Citroen boss Claude Satinet wants to boost the French brand's sales in Germany.

Citroen's market share has grown to 6.4 percent in western Europe but has stagnated at around 2 percent in Germany.

Satinet wants Citroen to have a 2.5 percent market share in Germany next year. He believes the new C4 lower medium car, which will replace the Xsara from November, will help the brand achieve the target.

The Xsara has not done particularly well in Germany but Satinet said the C4 should "exceed the unit sales of the Xsara significantly" on all European markets.

"We offer the quality of German compact models but do not charge Golf prices," he said.

Satinet blamed Citroen's previous German network for disappointing sales. Citroen recently reorganized its network of 695 German dealers.

Xavier Chardon, 33, Citroen's new Germany chief, is optimistic that Citroen's German sales will rise.

"There is potential that can be achieved in a relatively short time," he said. Chardon expects around 15,000 C4 sales in Germany in 2005.

Satinet hopes that German consumers will like the future C1, the small car that will compete with the Renault Twingo and VW Lupo, scheduled for launch mid-2005.

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