DCX may expand its used-car business outside Germany

Munich. DaimlerChrysler's used car business Motormeile broke even last year and has been set ambitious targets for 2004 - which it is expected to meet.

Motormeile was opened in Eching, near Munich in 2002. Eching - still the only branch.

Said Motormeile boss Hans-Joachim Bayer: "In 2003 we managed to break even and had a very positive result. The 2004 business year has also started very well. We plan to reach our ambitious targets."

DaimlerChrysler's plan when first opening the center was to achieve unit sales of 4,000 vehicles a year from 2004. An ambitious target, especially as only 1,650 cars have been sold since the beginning of the year.

At the opening of the center two years ago DaimlerChrysler insisted that it was only a test project.

Then Eckhard Panka, head of DaimlerChrysler's German sales organization, said that, should Motormeile become profitable, up to six branches would be opened in Germany and further branches would be established within the rest of Europe.

"We have not made a decision yet regarding possible further locations. We are still in the test phase," Bayer added.

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters