BMW's giant used car center is a success

Munich. The world's largest BMW used car center is proving a success.

When the center first opened in Munich last June, sales of more than 170 million euros were forecast for the first 12 months.

But the center has beaten the target by registering sales of almost 200 million euros. A total of 9,837 used cars were sold by the end of 2003, instead of the planned 9,000 cars.

The four-storey center is housed in a modern glass building with 21,000 square meters of sales space at Froettmaning, not far from BMW headquarters in northern Munich.

BMW's former showcase used car center, also in Munich, had space to exhibit 800 cars, compared with 1,200 models on offer at the new center.

Corporate sales represent about half of the unit sales at the new center, according to BMW figures. Two thirds of corporate customers are dealers.

BMW is careful regarding this year's target and expects unit sales to be only marginally higher than last year. Sales should increase by approximately 10 percent to 219 million euros.

The BMW center's ambitious goal is to sell 14,000 used cars a year and to reach sales of approximately 300 million euros by 2010. Compared to 2004 this would mean a 33 percent increase.

BMW plans to open further used cars outlets in Germany. A branch in Dreieich, near Frankfurt, is already under construction. The center will have space for around 960 used cars and will open in March 2005.

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