BLACK FRIDAY: Subscribe for $1.52/week.

Suzuki targets young customers

Bensheim, Germany. Suzuki aims to boost its sales to young drivers in Germany.

Suzuki has changed its marketing strategy to focus on sports, music and entertainment.

The new strategy, called 20+, is aimed at customers 20 and older. The average age of Suzuki drivers is 54.

Suzuki will present a special model of its Jimny SUV at Europe's largest open-air festival in Nuerburgring, Germany, this summer.

Festival visitors will be invited to test drive the car on a "Suzuki Urban Jungle" off-road course.

Suzuki recently became main sponsor of the BMX world championship in Cologne.

"Sports people and sports spectators fit our 20+ project," said Guido Hannich, Suzuki Automobile's head of marketing.

Suzuki will also promote snowboard and ski events.

In addition, Hannich plans to increase the company's level of involvement in the motorcycle sport called Freestyle Moto-X.

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters