New BMW M boss aims at the U.S. market

Munich. Ulrich Bruhnke, the new managing director of BMW M GmbH, hopes to expand with new models and higher sales in 2005.

"There are a lot of new ideas that are being examined in regard to their profitability," the former AMG boss told Automobilwoche.

Insiders say the new BMW M5, with a 10-cylinder engine capable of 500 hp, will be available in December.

An M version of the 6 series with a similar engine is planned and might be introduced in 2005. The company also is considering an M version of the Z4 roadster.

Bruhnke said M GmbH would like to build another BMW super sports car, but he said decisions will be determined by U.S. market demand.

M GmbH, which has annual sales of about $3.1 billion, sells about 50 percent of its cars in the United States.

Bruhnke said that diesel models and the BMW X3 and X5 don't fit the sporty M philosophy, but that additional CSL lightweight models are a possibility.

Bruhnke said a new M model should reach a minimum of 10,0000 units during its life cycle to achieve BMW's strict profit demands.

Tags: Automakers BMW

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters