Poll shows that the new Golf is not selling well; VW lowers production target

Wolfsburg. The VW Group has lowered its 2003 production target for the new Golf.

At the same time a survey of German dealers by Automobilwoche showed that sales of the new Golf are below their expectations.

Only be 115,000 new Golfs are likely to be manufactured in 2003 instead of the planned 135,000 units.

"That has nothing to do with low demand," a Volkswagen spokesman told Automobilwoche.

"We are focusing on quality rather than quantity and are therefore deliberately running a slower start-up phase for the Golf V."

However, Klaus Volkert, head of the general VW works council, told Automobilwoche that VW sales are "currently slow, unfortunately also for the new Golf."

VW bosses have not yet taken up an option of taking "special Golf measures" to boost Golf production in the first quarter of 2004. These include adding Saturday shifts.

"We will start negotiations about that in mid January at the earliest," said Volkert. "We are hoping for a sales rise during spring."

A poll by Automobilwoche of over 50 VW dealers in Germany showed there are clear indications that the new Golf is not selling well.

Most of the dealers questioned said that sales of the new Golf are below their expectations and worse than those of its predecessor.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.