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Authorized dealers lose customers

Bamberg. German car drivers are shunning authorized dealers, a new study shows.

According to the study only 52.2 percent of those questioned bought their car -- new or used -- from an authorized dealer. In 2000 the figure was 72.3 percent.

Franchises also lost out in the service sector. Only 46.4 percent of those surveyed said that authorized workshops are their preferred choice for service and repair work. In 2000 the figure was 64 percent.

The "Automobile Drivers' Service Demands and Satisfaction" study was carried out by the Bamberg Automotive Industry Research Center.

A total of 2,563 car drivers were questioned.

Tags: Retail



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