During a special "conquest campaign" VW dealers can receive a bonus of up to 1,250 euros when they sell a Touran compact van. "This is an attractive instrument for you in order to hold very specific sales negotiations with owners of competitive brands," an internal letter regarding "Volkswagen's fall campaign" stated. The incentives are aimed at Touran's main rivals: the Opel Zafira and Renault Scenic.
Starting last Friday and until the end of the year VW will also offer a "pool premium" for the small Lupo. Dealers usually only get a low margin on the Lupo but those who purchase their vehicles from the plant warehouse will receive 700 euros.
VW now also offers a specialty model called "Special," which is based on the four-door Polo. The company hopes the car's generous features and a price advantage of up to 1,026 euros will attract customers.
Despite the low demand for the Phaeton, VW does not intend to offer any price reductions for the luxury sedan. The company hopes the V6 4Motion and V6 TDI will increase Phaeton sales from 2004.