In 2002 Aston Martin sold 1,374 luxury sports cars. Ulrich Bez, who heads the unit of Ford's Premier Automotive Group, said at the IAA: "We expect to be selling a total of 1,500 units during the current year." He set a target of 2,300 cars by 2004 and 5,000 in 2006.
To find buyers for the expanding production from the Gaydon plant in England, Bez wants more dealers. Currently, Aston Martin has around 100 dealers worldwide, up from only 60 last year. The plan is to add 20 dealers to the network in both 2004 and 2005. In Germany, Aston Martin currently has 11 sales partners and a 12th will join on Sept. 27.
There are no imminent plans to increase the number of model lines. In addition to the Vanish flagship, the new aluminum DB9 will be launched in spring 2004. The production of its predecessor DB7 will finish at the end of this year.
The thousand-person workforce will increase 10% to 15% by 2005.