Hanover fights Frankfurt to host the IAA

Hanover. Hanover has started a battle with Frankfurt over which city will host the international auto show IAA in the future.

"If the VDA, who is the organizer of this leading show, should be open to offers from 2007 we will definitely start bidding," said Sepp Heckmann, chairman elect of the board of the German exhibition in Hanover, Deutsche Messe AG.

The strategists from North Germany have already prepared relevant concepts, which are not being revealed yet for tactical reasons. "Hanover is particularly attractive as an exhibition location for a large scale event such as the automobile IAA, as it has a fantastic infrastructure," said Heckmann.

He receives support from Lower Saxony's federal state leader Christian Wulff, who told Automobilwoche that he would "fight for the IAA." Wulff: "We are aiming to move the event from Frankfurt to Lower Saxony."

There are rumors from Wolfsburg that VW also favors moving the IAA to another location. Group boss Bernd Pischetsrieder has suggested examining alternatives to Frankfurt.

Wulff says Hanover is "the world's largest exhibition location" and has a clear advantage due to the amount of space available. The exhibition area where the IAA for commercial vehicles has been taking place since 1992 has more potential for expansion. "We could undertake driving demonstrations there, such as for example to introduce new stability systems," said an unnamed top manager at DaimlerChrysler.

Opel boss Carl-Peter Forster said he is happy with the IAA's current location: "We appreciate that with the IAA in Frankfurt one of the leading auto shows is taking place here in the Rhein-Main region."

VDA president Bernd Gottschalk kept his comment on the location question very short: "We are bound by contract to have Frankfurt as our location until 2005."

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