The advantages of the system are obvious: a reduction in fuel consumption of approximately 15%, highly efficient generation of electricity, starting support and a silent start.
"We believe that we still are world market leaders regarding crankshaft starter generators," said Hanschke. The sector, which has 720 employees and has its headquarters in Berlin, is also responsible for Continental's starter-generator system called ISAD.
Continental Temic has already secured a contract with the US manufacturer General Motors for the Chevrolet Silverado. Series production will start next month. The production of 10,000 units per annum will go ahead at the Landsberg plant with 160 employees.
However, for further contracts and higher volumes "we will build manufacturing locations on-site, as the high logistics and transport costs are in no relation to the possible advantages of a location in Germany," Hanschke explained. He also said that the relatively low production volume for the Silverado would enable his company to gain the necessary experience.
Working on the successors to the model may also be considered.
The Landsberg location will serve as a backup, "just in case there should be a problem at the production location on-site." He did not want to comment on where the new manufacturing sites will be located and who the new customers are.
"We are currently negotiating with two well known European manufacturers. One of the contracts would be for more than 100,000 units per annum," Hanschke said. The contracts are supposed to be signed this month. There are also negotiations with an American manufacturer.
However, Continental Temic's head start is limited because competitors such as Delphi, ZF Sachs, Visteon, Bosch, Aisin and Valeo are thought to be developing their own systems.