Following a drop in sales in the first half of 2003, BMW hopes the new 5-series, which went on sale at German car dealers this month, will help boost group sales and profitability in the second half of the year. The big promotional campaign aims to kickstart this recovery.
BMW CEO Helmut Panke said orders for the new 5-series so far are very satisfactory. The production volume of the new "main model" at the Dingolfing plant will be increased to 800 units a day within the next three months. Total production volume for 2003 will be 90,000 units.