5-series show draws three million viewers

Munich. Three million people watched the 12-minute "promotion show" for the new BMW 5-series, which was aired by German TV-stations ProSieben and Sat.1 on June 29. "We had more viewers than (the talk show) 'Sabine Christiansen'," said BMW Marketing Director Wolfgang Armbrecht. He plans to introduce the compact off-roader X3 to the German public in a similar fashion at the end of 2003.

Following a drop in sales in the first half of 2003, BMW hopes the new 5-series, which went on sale at German car dealers this month, will help boost group sales and profitability in the second half of the year. The big promotional campaign aims to kickstart this recovery.

BMW CEO Helmut Panke said orders for the new 5-series so far are very satisfactory. The production volume of the new "main model" at the Dingolfing plant will be increased to 800 units a day within the next three months. Total production volume for 2003 will be 90,000 units.

Tags: Automakers BMW

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