Kroymans soon to sell Cadillac, Chevrolet

Zurich. The Dutch Kroymans Group will in future be responsible for the selling the Cadillac and Chevrolet brands in Europe. Insiders told Automobilwoche that the contract will be signed in a few days. The official statement by General Motors Europe in Zurich and Kroymans in Hilversum is that "the talks are still ongoing."

The Dutch company had been competing for the sales contract for the two General Motors brands with the Spanish Grupo Berge and the Swiss Emil-Frey-Group for several months. At the beginning of March Emil Frey withdrew from the negotiations. "We don't believe that having one distributor for the whole of Europe is the best solution," said Gerhard Schuermann, head of the Emil-Frey-Group. GM is in favor of this solution but the Swiss company only wanted to cover six European markets.

Kroymans had recently become a talking point by relaunching the SsangYong brand on to the German market. The Group, which is mainly active in the Benelux countries also sells Aston Martin, Ferrari, Jaguar, Kia and Saab.

There are currently 160 Cadillac- and Chevrolet dealers in Western Europe, 51 of which are in Germany. In 2002 they sold a total of 9,372 cars, 1,996 of which on the German market.

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters