The Dutch company had been competing for the sales contract for the two General Motors brands with the Spanish Grupo Berge and the Swiss Emil-Frey-Group for several months. At the beginning of March Emil Frey withdrew from the negotiations. "We don't believe that having one distributor for the whole of Europe is the best solution," said Gerhard Schuermann, head of the Emil-Frey-Group. GM is in favor of this solution but the Swiss company only wanted to cover six European markets.
Kroymans had recently become a talking point by relaunching the SsangYong brand on to the German market. The Group, which is mainly active in the Benelux countries also sells Aston Martin, Ferrari, Jaguar, Kia and Saab.
There are currently 160 Cadillac- and Chevrolet dealers in Western Europe, 51 of which are in Germany. In 2002 they sold a total of 9,372 cars, 1,996 of which on the German market.