Since its February 24 launch, more than 1,000 dealers have registered as bidders in Germany in order to buy exactly the vehicles their customers are looking for.
"With such a specific approach the dealers can get by with a smaller profit margin and can offer more money," said spokesman Peter Groftehauge from Danish parent company Autocom.
Potential sellers describe their vehicles using a checklist and Autorola estimates the value in order to determine a minimum price. To register, publish and bid on the web site is free of charge. When selling a vehicle a commission of 200 euros has to be paid.
Currently there are three German auctions per week and between 60 to 70 cars are being sold. In Denmark, where there are significantly less cars, sellers and buyers the number of sold cars has "already risen to 100 per day," said Michael Beck, sales director of Autorola Germany in Hannover. "It is our aim to become larger in Germany than we are in Denmark within the next 12 months."