Sing a song of service with Ford in WWII
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Few cars were made, and all were tagged for the military. Automakers settled for maintenance messages.
Singing commercials were in style, and some were cute and catchy. Pepsi-Cola (now just plain Pepsi) delivered its message in song and landed a roundhouse blow on the chin of the King of Colas:
Pepsi-Cola hits the spot;
Twelve full ounces, that's a lot.
Twice as much for a nickel, too -
Pepsi-Cola is the drink for you.
Recognize the jab? Pepsi came in 12-ounce bottles. Coca Cola had that wondrous Coke-bottle shape, which held only six ounces. Teenagers voted for Pepsi.
But Detroit radio station WWJ spoiled the fun for all advertisers: It banned singing commercials. You could recite the words but couldn't sing them.
You haven't lived until you've heard a deep-voiced radio announcer wrap his pear-shaped tones around:
There's a Ford in your future,
But the Ford in your past
Is the Ford you have now,
So you better make it last.
