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SAP to grow with automotive industry

Walldorf, Germany. During the last accounting year, an estimated 6 percent of software maker SAPís revenue of 7.4 billion euros came from the car industry. But Michael Schlecht, SAP's new man in charge of business in Germany, is still not satisfied. He sees further growth potential, even though he was not ready to divulge figures during an interview with Automobilwoche.

With a 60 percent share in revenue, suppliers form the most important group of customers for software suppliers, followed by car dealers and vehicle manufacturers. Often Schlecht sees himself in the role of the mediator between car manufacturers, OEM suppliers (Tier I) and sub-suppliers. Among other things, he can see growth potential for the automobile industry in China. Communication should not be a problem: SAP already has a user display in Chinese characters ready for this booming Market.

Tags: Suppliers



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