"By the end of 2003, 30,000 Signums will be driving on Europe's roads," said Marketing Director Rainer Treitz in an interview with Automobilwoche. Half of the Signum production will be sold to fleet and business customers.
The "Signum Class" is a mix between station wagon and sedan, with a flexible interior concept. It is one of four variants of the new Opel Vectra.
The top-of-the-range Signum is also available as a sedan and in the sporty GTS version. A Caravan station wagon will be launched this summer.
In the medium-term Opel expects the Signum to reach annual sales of 85,000 units and to make up 20 to 25 percent of total Vectra sales. The GTS fastback version is expected to account for 35 percent.
Treitz described the Signum target group as persons in their late thirties to early fifties with a net household income of 66,000 euros and who drive at least 20,000 kilometers per year.
Less money, more space
"We believe that conquest sales of 40 percent are realistic, mainly because the basic price of the Signum is between 2,500 and 5,000 euros less than that of a similarly-equipped model from our competitors," said Treitz.
The Signum is priced between 23,000 and 34,580 euros. It is approximately 2,800 euros more expensive than the Vectra sedan.
The amount of interior space will be an attractive sales point for buyers. The Signum is more spacious than the previous top model, the Omega.
Omega production will finish on June 17 to create more capacity for the production of the Vectra family.
Signum production started on January 6 and was launched on May 9.