Nissan, Renault to separate identities following merger

Bruehl. "Marching together but maintaining separate identities" will remain the strategy for Renault Nissan Deutschland AG, which merged in January 2002, said Human Resources Director Thomas Preil.

"It is our aim to make use of the synergies of a big company, especially in the back office area, but to be consistent and maintain both brands' identities," Preil said.

He also stated that it was not true that Nissan had been absorbed by Renault, as many critics of the merger claimed. The financial advantages of the merger are that just one balance sheet must now be prepared and only one auditor is needed. Also combined purchasing power can lead to savings. By buying media services such as advertisement space in magazines and TV advertisements as a single entity the corporation can save seven figure sums, he said.

Thoughts of moving the corporation's head offices from Bruehl to Cologne have been dismissed. One reason is the high costs involved in a move. Also, there would be a lack of space and some sectors such as the stamping plant and the company's education center would have had to be moved to other locations, which would have made work processes more difficult.

According to Preil the 140,000-square-meter property in Bruehl is big enough to build further extensions. The idea of building a Renault Nissan skyscraper in Bruehl has also been dismissed. Preil said that after the initial excitement "we have now become sensible."

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