Top spenders such as Ford Motor Co. and General Motors maintained similar positions as 1999.
Unilever and Procter & Gamble Co. again topped the list.
Automakers represented six of the top 10 spenders on advertising outside the United States, and only GM had lower spending. In terms of spending in the United States, GM, Procter & Gamble and Ford Motor Co. headed the list.
What may be most striking about the list were the levels of ad spending by these top marketers in the boom year of 2000. But this was before the bursting of the Internet bubble and the terrorist attacks on the United States.
These developments have led many marketers to pull back advertising globally and in their home markets, so it is doubtful that they will post record numbers this year.
|Top 10 measured media advertisers outside the U.S. in millions (U.S. dollars)|
|Rank||Company||HQ||Measured media spending outside the U.S.||U.S. measured media spending|
|2||2||Proctor & Gambel||Cincinnati||2,610||2,840||1,542||1,758|
|4||9||Toyota Motor Corp.||Toyota City, Japan||1,345||1,025||790||720|
|5||4||Volkswagen AG||Wolfsburg, Germany||1,290||1,228||424||373|
|7||7||Ford Motor Co.||Dearborn, Mich.||1,127||1,089||1,196||1,267|
|9||10||PSA Peugeot Citroen||Paris||1,004||964||0||0|
|10||12||Fiat Auto S.p.A||Turin, Italy||988||827||2||3|
|Source: Data outside the United States are from various sources; U.S. data are from Competitive Media Reporting|