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To the Editor:Keith Crain’s Dec. 3 column was right on target. However, let me add a few key ideas to the list of benefits of auto shows:
1. Auto shows are designed to be low-pressure environments (at least in Ohio) that elevate the position of dealerships and their employees in the eyes of public; in other words, to change public perception.
2. Auto shows create excitement and product awareness, therefore enhancing and stimulating the purchasing mood of consumers. Statistical research by some shows and the industry indicates that in some years nearly 20 percent of attendees buy as a direct result of attending the shows.
3. Auto shows typically enhance the local relationship between media and the automotive industry, with the end result being common ground to move product. Auto shows have become lifestyle events and should, without question, continue to serve the needs of the industry and the consumers who attend.