What's important, and what's REALLY important

RADIO COMMENTARY
Edward Lapham is editor of Automotive News

Dec. 21 -- General Motors product guru Bob Lutz wants to eliminate lots of little features on vehicles that customers may not care about.

For example, Lutz doesn't like luxury features, such as lighted vanity mirrors, on non-luxury products. Also in jeopardy are multi-section sun visors, multiple rear seat electrical outlets, high-intensity rear seat reading lights, pollen filters and super plush carpet.

Lutz also wants fewer cubbyholes, coin holders, CD holders, cargo nets and map pockets.

Instead, Lutz says vehicles need better exterior craftsmanship and well-crafted interiors that use appealing materials. That precise instruments, knobs and switches.It sounds like GM's cars and trucks will be almost German.

You can reach Edward Lapham at elapham@crain.com

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