GM plans divisional make meetings

DETROIT - General Motors will return to having individual divisional make meetings at the National Automobile Dealers Association convention - at least for this year.

GM spokeswoman Marcia McGee said the decision is part of a move to strengthen division identities. Dealers wanted the separate make meetings, and company executives felt the company's decision to cancel its annual dealer business meeting this fall added to the need.

"Inasmuch as we didn't have the big dealer meeting this year, we thought it was a good idea, as did the NADA," McGee said.

GM canceled the annual dealer meeting to redirect the funding to marketing, Ron Zarrella, then-president of GM North America, said at the time.

GM last held individual make meetings in 1998 at the convention.

GM also will have a companywide meeting for all divisions' dealers at the convention, McGee said.

The NADA convention is Jan. 26-29 in New Orleans.

You can reach Dave Guilford at dguilford@crain.com

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