Sidney Kelley

LOS ANGELES - Sidney "Buster" Kelley will be remembered by colleagues for his innovative approach to selling cars.

When men were returning from World War II, they would ask taxi drivers at the train station to drive them to a dealership, said Kelley's son, Bob. To capitalize on that, Kelley would make deals with the taxi drivers, enticing them to bring men to his Kelley Kar Co. dealership in California.

Kelley, the younger brother of Kelley Blue Book and Kelley Kar Co. founder Les Kelley, died Dec. 5 at age 92. Les Kelley died in 1990.

Kelley Kar Co. began in 1918, and Kelley Blue Book was started in 1926 as a guide to used-car values for dealers.

During World War II, Kelley was one of the first dealers to offer leasing as an option, his son said. He also was one of the first dealers to advertise on TV. He retired as co-publisher of the Kelley Blue Book in 1999.

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