|Arlena Sawyers covers remarketing for Automotive News|
Experian Automotive of Schaumburg, Ill., has been tapped as the vehicle history provider for Ford's Quality Checked Certified Pre-Owned vehicle program.
While other companies offer vehicle history information, what sets Experian apart is speed, said Mike Dennis, Ford's manager of used-vehicle certification.
In two days or less, Experian will scour its database of 384 million vehicles and inform dealers whether a vehicle has had frame or flood damage or if its odometer should be questioned, said Ken Kauppila, the company's executive vice president.
Dennis said it takes some competitors closer to a week to provide the same information. Getting the information rapidly, he said, enables dealers to quickly spot vehicles ineligible for certification.
"We don't charge dealers or customers; it's a standard of the program," Dennis said. "It's a peace of mind element for the consumer."
Before using the two-month-old program, Ford dealers used the vehicle history provider of their choice, Dennis said.
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