Ford dealers get faster data on used autos

REMARKETING INSIGHT
Arlena Sawyers covers remarketing for Automotive News

Ford Division dealers who participate in the company's certified used-vehicle program are getting help in the war against odometer tampering and rebuilt wrecks.

Experian Automotive of Schaumburg, Ill., has been tapped as the vehicle history provider for Ford's Quality Checked Certified Pre-Owned vehicle program.

While other companies offer vehicle history information, what sets Experian apart is speed, said Mike Dennis, Ford's manager of used-vehicle certification.

In two days or less, Experian will scour its database of 384 million vehicles and inform dealers whether a vehicle has had frame or flood damage or if its odometer should be questioned, said Ken Kauppila, the company's executive vice president.

Dennis said it takes some competitors closer to a week to provide the same information. Getting the information rapidly, he said, enables dealers to quickly spot vehicles ineligible for certification.

"We don't charge dealers or customers; it's a standard of the program," Dennis said. "It's a peace of mind element for the consumer."

Before using the two-month-old program, Ford dealers used the vehicle history provider of their choice, Dennis said.

In other remarketing news:

  • CarMax Group said it expects to open one standard used-car superstore in Greensboro, N.C., and one satellite fill-in superstore in Merrillville, Ind., in February. A standard superstore that was to open in Sacramento, Calif., by March 1 will open by June 1. A spokeswoman said building permits were delayed.
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