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After terrorists struck, Brill rallied GM's troops

It didn't take long for Dale Brill to mobilize the e-GM troops to respond to the Sept. 11 terrorist attacks.

"He not only understands the Internet, but his group has led our GM philanthropy projects," said Sheryl Owens, director of global human resources for e-GM (e-gm.com).

The day after the attacks, intern Clint Hawkins suggested to Brill that they fill a truck with goods for rescue workers in New York City.

"Brill marched into my office and said, 'Clint has a good idea'," Owens said.

And on Sept. 17, a van loaded with everything from shovels to dog food and work boots left Detroit for United Way offices in Newark, N.J., earmarked for the ground zero relief fighters.

A few days later, Brill and his boot camp interns designed T-shirts and sweatshirts for the relief effort. The shirts were embossed with the messages: I Can Hear You, We Can All Hear You (front) and They Will All Hear Us Soon - Sept. 11, 2001 (back). The $16 shirts sold at GM sites, on the Internet and other shops.

The T-shirt idea was conceived Sept. 15. By Sept. 21, they were ready for sale, Owens said.

The campaign raised $20,000, which was donated to the United Way to help victims.

You can reach Lillie Guyer at autonews@crain.com

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