"He not only understands the Internet, but his group has led our GM philanthropy projects," said Sheryl Owens, director of global human resources for e-GM (e-gm.com).
The day after the attacks, intern Clint Hawkins suggested to Brill that they fill a truck with goods for rescue workers in New York City.
"Brill marched into my office and said, 'Clint has a good idea'," Owens said.
And on Sept. 17, a van loaded with everything from shovels to dog food and work boots left Detroit for United Way offices in Newark, N.J., earmarked for the ground zero relief fighters.
A few days later, Brill and his boot camp interns designed T-shirts and sweatshirts for the relief effort. The shirts were embossed with the messages: I Can Hear You, We Can All Hear You (front) and They Will All Hear Us Soon - Sept. 11, 2001 (back). The $16 shirts sold at GM sites, on the Internet and other shops.
The T-shirt idea was conceived Sept. 15. By Sept. 21, they were ready for sale, Owens said.
The campaign raised $20,000, which was donated to the United Way to help victims.