Marketing execs to address World Congress

Key facts
  • What: Automotive News World Congress

  • When: Jan. 14-17, 2002

  • Where: Hyatt Regency Dearborn, Dearborn, Mich.

  • Extras: Gala dinner Wednesday, Jan 16. Tour of the North American International Auto Show Thursday, Jan. 17

  • Cost: $1,195 early-bird registration before Dec. 1; daily fee, $695

  • Sponsors: Automotive News and PricewaterhouseCoopers in cooperation with ERIM Center for Automotive Research

  • For information: Call 734-622-6649 or toll free (866)ERIMCAR or log onto

  • Increases in ad spending and incentive programs have resulted in bloated marketing costs for automakers. The result: Automotive marketing executives have been under pressure to trim excesses while boosting awareness for individual brands.

    Jan Klug, Ford Motor Co. vice president of global marketing; and George Murphy, Chrysler group senior vice president of global brand marketing, will be panelists addressing those issues at the 2002 Automotive News World Congress in Detroit Jan. 16.

    The two former packaged goods executives who head some of the industry's biggest media advertising purchasers, will be on the panel "Buying Smart: Using Media Dollars Efficiently in a Down Economy.".

    Klug was named vice president of global marketing in March after nearly three years as the marketing communications manager for Ford Division. Ford Motor Co. bought $1 billion in measured media in 2000, according to Competitive Media Reporting. Although Klug oversees global marketing for all of the company's brands, she was given a directive earlier this month to put special emphasis on the Premier Automotive Group, which includes luxury brands such as Lincoln, Jaguar and Volvo.

    At Ford Division, Klug successfully launched the Ford Focus with a hip advertising campaign and brought all of Ford's sport-utility nameplates under one advertising umbrella called "No Boundaries." She was named "Marketer of the Year" by Automotive News in 2000.

    Before joining Ford in June 1998, Klug was a senior vice president at advertising agency Leo Burnett USA in Chicago, where she worked on brands such as McDonald's, Hallmark and Pillsbury.

    Murphy joined Chry-sler group in February after two years as general marketing manager at Ford Division, where he served as Klug's boss. His company bought $1.6 billion in measured media in 2000, according to Competitive Media Reporting. He is responsible for global marketing efforts for Chrysler, Jeep and Dodge. Prior to his Ford stint, he was vice president of worldwide product management for General Electric Lighting.

    You can reach Laura Clark Geist at autonews@crain.com

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