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Ad writers must make a choice

We invite letters from our readers
We request that you limit your letter to 250 words, and we reserve the right to edit.

Unsigned letters will not be considered. Please include your telephone number.

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Automotive News

1400 Woodbridge

Detroit, MI 48207

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Fax: (313) 446-0383


To the Editor:

I read a Sept. 26 Automotive News Web site column ("New auto ads elicit mixed emotions") expecting to get an opinion about current automotive advertising tied to the tragedy of Sept. 11. Instead, I read a great piece about the state of automotive advertising.

I work in marketing as senior product manager for a major camera manufacturer.

I think the writer hit home with the reality that ads must connect by being either genuinely entertaining or genuinely informative. Rarely can they succeed in being both.

I take a big interest in the automotive world because there is much to be learned in persuading someone to make a major investment for typically three to five years and longer.



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