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Ad writers must make a choice

We invite letters from our readers
We request that you limit your letter to 250 words, and we reserve the right to edit.

Unsigned letters will not be considered. Please include your telephone number.


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Letters

Automotive News

1400 Woodbridge

Detroit, MI 48207


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Fax: (313) 446-0383

E-mail:

To the Editor:

I read a Sept. 26 Automotive News Web site column ("New auto ads elicit mixed emotions") expecting to get an opinion about current automotive advertising tied to the tragedy of Sept. 11. Instead, I read a great piece about the state of automotive advertising.

I work in marketing as senior product manager for a major camera manufacturer.

I think the writer hit home with the reality that ads must connect by being either genuinely entertaining or genuinely informative. Rarely can they succeed in being both.

I take a big interest in the automotive world because there is much to be learned in persuading someone to make a major investment for typically three to five years and longer.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.


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