Ad writers must make a choice

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To the Editor:

I read a Sept. 26 Automotive News Web site column ("New auto ads elicit mixed emotions") expecting to get an opinion about current automotive advertising tied to the tragedy of Sept. 11. Instead, I read a great piece about the state of automotive advertising.

I work in marketing as senior product manager for a major camera manufacturer.

I think the writer hit home with the reality that ads must connect by being either genuinely entertaining or genuinely informative. Rarely can they succeed in being both.

I take a big interest in the automotive world because there is much to be learned in persuading someone to make a major investment for typically three to five years and longer.

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