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To the Editor:It was no surprise to many when Ford Motor Co. announced the departure of Jacques Nasser, along with several
of his key executives. During his tenure Nasser alienated all of Ford's constituencies.
n Ford employees: In a series of thoughtless actions, Nasser wiped away teamwork and pride of accomplishment for thousands of Ford's most competent, dedicated and loyal personnel. Hundreds of the industry's most experienced leaders were forced out of the company.
n Ford dealers: Considering the dealer body a costly relic of the past, Nasser ordered ill-conceived initiatives in corporate retail networking and e-retailing. With questionable cost cutting as the company's top priority, product quality and after-sales support steadily declined, leaving dealers to cope with an enormous increase in dissatisfied customers.
n Ford customers: As a result of the Nasser initiatives, loyal customers found themselves stuck with problem-plagued vehicles and abandoned dealers, ill-equipped to cope. It will take years to repair the damage to owner loyalty.
n Ford shareholders: Ironically, most of the initiatives Nasser ordered were aimed at improving Ford's share value. However, even when factoring in the sleight-of-hand moves taken to revalue the stock, one has only to review Ford's dismal share performance during the past three years to understand what the Nasser years have meant to Ford shareholders.
It's clear that many of the pillars upon which the Ford business culture had been based were damaged significantly during Nasser's tenure. We wish the new Ford leadership well and hope the nightmare of the Nasser years is soon a distant memory.