3 British brands combined

LONDON — Ford Motor Co. on Friday stitched its three British luxury brands into a single group to increase cooperation in areas ranging from product engineering to dealer development.

Under the reorganization, which was expected, a new “strategy committee” headed by Premier Automotive Group Chairman Wolfgang Reitzle will oversee Jaguar, Land Rover and Aston Martin. The Premier luxury group also includes Volvo and Lincoln.

Land Rover Managing Director Robert Dover will be COO of the board of directors-like committee while retaining his current job.

The managing directors of Jaguar and Aston Martin — Michael Beasley and Ulrich Bez, respectively — also will be members of the committee but will report to Dover.

Reitzle said the three companies will share as many functions as possible without compromising brand integrity. The committee will start by aligning powertrain strategies more closely and by combining vehicle-testing operations, he said.

Said Reitzle: “We want to bring together all the things you don’t want to duplicate.”

You can reach Richard Johnson at rjohnson@crain.com

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