The alliance was formed this year, primarily to serve remarketers in the auto industry. It also hopes to attract more associate members such as auction companies. But, according to Executive Director Chuck Parker, some potential members - especially auction companies - do not understand the organization's objectives.
So the association is emphasizing its mission to provide educational training and seminars at auction and remarketing conferences, particularly on the issues of leasing and re-
sidual values, said Dave Langley, the group's president. He also is national manager of vehicle remarketing at American Honda Finance.
"We have 10 board members; our bylaws provide for 20. We're out there looking for members and talent," Langley said.
The alliance may be the only such organization that has automotive remarketers as its core members. It wants to have at least 100 auto, captive finance, rental car, auction and other companies associated with vehicle remarketing as members by its next meeting in April, Parker said.
The remarketers alliance now has about 25 member companies, he said.
To attract more associate members, known as industry members, the organization has reduced the annual membership fee in that category from $2,500 to $1,000.
Industry members are described as vendors, suppliers and service providers and include auction and software companies.
Institutional, or core, members, now pay $1,500 a year, up from $500. Those members include auto companies, captive finance companies and rental car companies, along with banks and other financial institutions.
The group also created its own Web site in October: iaraonline.org.
The membership roster includes General Motors Acceptance Corp., American Honda Finance, Auction Broadcasting Co. in Indianapolis, and ServNet Auction Group, a group of independent auctions.