There are exceptions. Lee Iacocca became very well known when he saved Chrysler, did TV commercials and wrote a popular book. Former Ford CEO Jacques Nasser became familiar to the public when he testified to Congress on
Now, Carlos Ghosn, the transplanted Renault executive who resuscitated Nissan, has found a new kind of notoriety.
Ghosn's life story is being portrayed in a six-part comic book series in Japan. The weekly magazine deals with serious subjects and is very popular with that country's commuting office workers.
It's the ultimate tribute in Japan because it means Ghosn is a super hero.