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Ghosn the super hero

RADIO COMMENTARY
Edward Lapham is editor of Automotive News

Nov. 23 -- Auto execs are usually just nameless, faceless business people to the general public.

There are exceptions. Lee Iacocca became very well known when he saved Chrysler, did TV commercials and wrote a popular book. Former Ford CEO Jacques Nasser became familiar to the public when he testified to Congress on

national TV.

Now, Carlos Ghosn, the transplanted Renault executive who resuscitated Nissan, has found a new kind of notoriety.

Ghosn's life story is being portrayed in a six-part comic book series in Japan. The weekly magazine deals with serious subjects and is very popular with that country's commuting office workers.

It's the ultimate tribute in Japan because it means Ghosn is a super hero.

You can reach Edward Lapham at elapham@crain.com

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