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NATIONAL AUTOMOBILE DEALERS ASSOCIATION - Lawrence Peacock Jr. to executive director of industry affairs. He replaces Andrew Koblenz, who was named the association's COO of industry affairs in June.

Peacock will work with manufacturer representatives on industry issues. He has been

NADA's executive director of dealership operations since 1991. NADA, of McLean, Va., represents domestic and import franchised car and truck dealers.

MOBILEARIA INC. - Michael Hearney to vice president of corporate marketing. He was vice president of strategic marketing for global customer relationship management provider Altitude Software.

Michael Lunsford to vice president of product management. He was a director at Viafone Inc., where he managed teams to deliver wireless application protocol, Palm, PocketPC and voice-enabled applications.

Steve Wollenberg to vice president of strategic marketing. He was the founder and CEO of Fastline, a telematics provider in San Francisco.

MobileAria, of Mountain View, Calif., provides hands-free, voice-enabled services for drivers.

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