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GM reaches used-vehicle sales goal

REMARKETING
Arlena Sawyers covers remarketing for Automotive News

When Bill Lovejoy, General Motors group vice president of vehicle sales, service and marketing, visited with the Automotive News editorial staff in April, he detailed how the auto company intended to get serious about used vehicles.

He said GM planned to double certified used-vehicle sales in 2001 and again in 2002.

GM, which sold 30,000 certified used vehicles in 2000, already has met its 2001 sales goal.

Dana Hammer, manager of GM Certified Used Vehicles, said the company sold 13,829 certified used GM cars and trucks in October and 63,040 units in the first 10 months of the year. Those numbers do not include Cadillac and Saturn, which have separate programs.

Hammer said GM supported the program with cut-rate financing on certified used vehicles and newspaper and radio advertising in 10 markets.

The company also attracted about 1,000 new dealers to the program by lowering the program fees and simplifying requirements.

Now, about 2,300 of GM's 7,200 dealers sell GM certified used autos.

But Toyota Motor Sales U.S.A. remains the leader. It sold 18,061 certified used cars and trucks in October for a year-to-date total of 161,114.

In other remarketing news:

  • Ford Motor Co. donated 16 used F-700 series medium-duty trucks to 10 Detroit-area charities and nonprofit organizations.

    The 25-foot trucks will be used to transport food, clothing, furniture and medical supplies.

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