There's no 'mess' at DaimlerChrysler

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To the Editor:

We do not understand what might be behind the front-page article in the Nov. 12 issue of Automotive News ("The mess at DCX/After three years, Schrempp's vision is an unwieldy nightmare.")

For the reader, there appears to be little news value, and with the exception of some quotes from a few analysts, the piece is mainly a reiteration of views that have basically appeared in one form or another in your publication before.

So the question many people at our company are asking is "Why?" And people in several areas are beginning to feel that Automotive News has lately not been regarding our company with the same degree of balance that had at least appeared to be the case in the past.

There is no "mess" at our company, and you do a disservice to thousands of DaimlerChrysler employees and dealers - and your own readers - to characterize the situation that way in the headline and with the kind of photo presentation you have chosen.

On the contrary, a lot of progress has been made in many areas of our company's business, and this has been accurately and widely reported in the media.

Certainly, journalists representing your publication have had and continue to have ample access to senior executives, managers and other staff members at all levels of our company here in Auburn Hills. For our part, we will continue maintaining an open dialogue with Automotive News.

So why was no attempt made to contact us on this particular story prior to its publication in order to obtain the views of the company affected?

We would suggest looking at the third-quarter results of the various automotive companies and comparing them and also talking to a wide cross section of auto analysts - or maybe just carefully reading and publishing the full text of the J.P. Morgan analysis that you briefly referenced in your article. And then, please, we ask that you at least give us a chance to comment before printing something that may be expedient at a given moment.

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