2003: Expedition, extensive styling and engineering changes; F-150, new sheet metal (or 2004)
2004: Windstar, extensive styling and engineering changes; Mustang redesign
2005: Mid-sized sport wagon debuts; Focus redesign; Ranger redesign (or 2006); Crown Victoria redesign
2003: Windstar-based minivan replaces Villager
2005: Grand Marquis redesign (or 2006)
2003: Compact sport-utility debuts
2005: Entry-level luxury sedan debuts; LS redesign (or 2006); performance sedan debuts (or 2006)
To boost sales, profits and market share, the new Ford team must tackle several issues. For instance, styling is too middle-of-the-road. Lincoln and Mercury need compelling new directions. And the company needs to move faster with fresh products. Specifically, Ford must:
vehicle platforms to cut costs among Ford’s global brands. The next-generation Ford Focus, Mazda Protege and Volvo S40 and V40 are scheduled
to share a platform. But the styling and personalities of each of these vehicles must reflect the respective brands.
of rear-drive Lincolns will go on sale in the 2005 model year. But the brand must have exceptional performance and styling if the automaker expects to draw buyers from German makes. So far the concepts that represent the styling direction of Lincoln have failed to stir much excitement.