The world’s largest original equipment supplier bought Automotive Technical Resources Inc. of Troy, Mich., developer of the wireless network on which that equipment works, last week for $15 million. Delphi will fold in Automotive Technical Resource’s operations into a new business unit, Delphi Integrated Service Solutions, that will market new service applications in the aftermarket.
Most buyers in the aftermarket want to buy from a full-service provider, Delphi aftermarket chief Frank Ordonez said during the Automotive Aftermarket Parts Exposition here. Offering the diagnostic services should drive the acceptance of Delphi products even though they cut across primarily the electronic product segments, he said.
“It’s important for us to link the parts with the service,” Ordonez said. “Not only am I going to sell you the part, but I’m going to tell you what’s wrong with it.”