0 percent revs up GM BuyPower

General Motors' buyer Web site has been bursting at the seams as a result of the company's 0 percent financing incentive program, Keep America Rolling.

Online traffic to GMBuyPower.com set records the week of Oct. 1, said GM spokeswoman Ryndee Carney. Based on leads from the BuyPower site, GM dealers sold approximately 2,887 vehicles the week of Oct. 1 compared with 1,249 vehicles sold from the Web site's leads during an average week before Keep America Rolling, Carney said

"This highly successful marketing program is clearly achieving its objectives to stimulate vehicle sales and to help stimulate economic activity during this critical time," said Bill Lovejoy, GM group vice president for vehicle sales, service and marketing.

Although numbers fell the week of Oct. 8, they still were up significantly from weeks before the incentive campaign. The program, which was scheduled to end Oct. 31, has been extended through Nov. 18.

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters