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0 percent revs up GM BuyPower

General Motors' buyer Web site has been bursting at the seams as a result of the company's 0 percent financing incentive program, Keep America Rolling.

Online traffic to GMBuyPower.com set records the week of Oct. 1, said GM spokeswoman Ryndee Carney. Based on leads from the BuyPower site, GM dealers sold approximately 2,887 vehicles the week of Oct. 1 compared with 1,249 vehicles sold from the Web site's leads during an average week before Keep America Rolling, Carney said

"This highly successful marketing program is clearly achieving its objectives to stimulate vehicle sales and to help stimulate economic activity during this critical time," said Bill Lovejoy, GM group vice president for vehicle sales, service and marketing.

Although numbers fell the week of Oct. 8, they still were up significantly from weeks before the incentive campaign. The program, which was scheduled to end Oct. 31, has been extended through Nov. 18.

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