Read the August issue of Fixed Ops Journal, the parts,
service and collision magazine from Automotive News.

O'Conner: Ford must 'get back to basics'

LAS VEGAS, Oct. 30 — Ford Division General Manager Jim O'Connor said Ford Motor Co. will be fine once it regains its focus and gets back to basics.

Speaking to reporters at the Specialty Equipment Marketing Association show here, O'Connor said he was sad to see Jacques Nasser leave the automaker.

“Jacques was a co-worker for 33 years,” O’Connor said. “You are always sad to see a co-worker leave."

O'Connor said the numerous quality problems and recalls Ford has experienced in the last three years are not a result of cost-cutting and outsourcing but a lack of focus on the fundamentals.

"We have to get back to the basics,’’ he said. “Our people have great processes. We just have to execute them."

O'Connor predicted that the 2003 Ford Escape HEV hybrid vehicle will help reinvigorate the Ford brand.

You can reach Richard Truett at rtruett@crain.com

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters