Okuda suggestion: Overthrow Toyota

Just because the rest of the industry considers your company to be virtually infallible doesn't mean you can't be upset with it.

Case in point: Toyota Motor Corp. Chairman Hiroshi Okuda, speaking at an industry roundtable in Tokyo last week, charged that his company lacked human dignity. "I am not at all satisfied at the current Toyota I see in front of me," Okuda said through an interpreter. "Management must respect man and, if it doesn't, it will reflect in our performance."

Okuda said Toyota doesn't need to change itself - "it needs to overthrow itself."



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