Bring back Peugeot — and Renault, too

We invite letters from our readers
We request that you limit your letter to 250 words, and we reserve the right to edit.

Unsigned letters will not be considered. Please include your telephone number.


Send letters to:

Letters

Automotive News

1400 Woodbridge

Detroit, MI 48207


Other ways to send letters:


Fax: (313) 446-0383

E-mail:

To the Editor:

I’m pleased that Peugeot is considering a U.S. comeback. I was saddened when it left in 1991.

PSA’s newest cars are markedly improved over the models they sold here more than a decade ago.

I would like to buy a new Peugeot. I have been driving a 1986 505GL since 1989, and it has more than 200,000 miles. But if and when Peugeot returns to these shores, Jean-Martin Folz, chairman and CEO, and his organization must have a firm understanding of the following points:

1. Ship only thoroughly tested products. Consumers cannot be “beta” testers.

2. A full product line will be necessary, including diesels.

3. There should be a devoted, knowledgeable, well-trained dealer network, especially in major metropolitan centers.

4. There should be a long-term plan for rebuilding Peugeot in America.

5. Perhaps most important, French executives must work as a team with American managers in developing product and sales strategies. A haughty, know-it-all attitude from France has never worked.

If the cash-strapped Koreans can be successful here with inspiring Hyundais, there is absolutely no reason PSA’s stylish vehicles cannot.

I’d love to see Renault back here, too. The new Renault Laguna II — what a wonderful car! Are you listening, Louis Schweitzer?

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters