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In conversations with my automotive colleagues, including some writers, I have concluded that while General Motors hired Robert Lutz to oversee product development, his real job, hopefully, will be to strip out those nonautomotive types who have infected GM during the last few years.
His No. 1 priority will be to send Ron Zarrella packing and then focus on those toothpaste-salesman type brand managers who don’t understand GM or the auto business.
GM has too many noncar guys in key positions.
It was just a matter of time until shareholders woke up to the fact that GM was failing — just consider what has happened to market share.
Also, GM once had a talent pool in General Motors Institute to draw from, but Roger Smith severed that connection during his watch. The GM/GMI relationship should be reinstated.